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Find your Digital Product Passport
Ever wondered where your clothes are made? Through this Nobody’s Child x Happy Place by Fearne Cotton collaboration, we’ve made it our mission to take you on each stage of their well-travelled journey, from fabric to factory and so much more.
What is a Digital Product Passport?
Building on the success of last season, every style in this collection comes with its very own Digital Product Passport (DPP) that documents the distance it’s travelled. But this isn’t just about carbon. Working with our industry-leading partner, Fabacus we’ve collated everything – and we mean everything – it’s possible to know about each garment, from swishy dresses made entirely out of organic cotton to co-ords crafted from plant-based materials blended with a touch of linen. A whole world of product information can be accessed via the QR on the care label, bridging the gap between where our clothes are made and the people that wear them.Our ambition is to be completely transparent and traceable. Before government legislation comes into place, we hope to inspire the next generation of fashion brands to follow in our footsteps. Clothes won’t change the world. The way we care for them will.
1. Find the Digital Product Passport: Look inside your product and find the QR code on the care label.
2. Scan the QR Code: Use your phone’s camera or a QR scanning app to scan the QR code on the care label.
3. Click the link: After scanning the QR code, you’ll be directed to a website or prompted to open an app where you’ll find your DPP.
4. Information about product: Once you’ve been directed, information regarding where, when and how the product has been made will appear.
FAQs
By scanning each product’s QR code, customers can unlock detailed insights, exclusive gifts and the ability to download a unique non-fungible token (NFT) by way of a digital receipt. This has been brought to life via a collaboration with Coinbase, bridging the gap between customers and the brand. This partnership allows us to connect to our customers using Web3 technology, who’ll be able to store the NFT within a Coinbase digital wallet. Follow the link to find out more about the Nobody’s Child Digital Product Passport NFT.
Our Digital Product Passport conforms with the latest GS1 standards including a tie-up to the GS1 digital link. The link within the Digital Product Passport makes GS1 codes, like GTINs (Global Trade Item Number), more powerful by connecting them to the web enabling a gateway to a wealth of information.
The horizon of fashion is set to change with upcoming Digital Product Passport EU legislation in the works:
“Ecodesign for Sustainable Products Regulation (ESPR) Sustainability information of product, performance standards, ban on destruction of unsold stock and mandating digital product passport (DPP).”Follow the link to find out more from the European Commision (external site).
By creating this pilot, we’re not just preparing for the future but shaping it. Our proactive approach ensures we’re not only compliant but also leading the way in offering consumers a transparent shopping journey.
This project was delivered in collaboration with Fabacus, a trailblazer in digital transformation. The synergy between Nobody’s Child and Fabacus is a testament to our shared vision of innovative and responsible fashion. This Digital Product Passport isn’t just a platform, it’s the future of how consumers will engage with our brand.
As a fashion business we’re on a mission towards greater circularity, giving back what we take away. As we evolve and improve, our pilot Digital Product Passport initiative will continue to be enriched. Features within this technology will be developed, allowing customers to return to the Digital Product Passport for different experiences, gifts and forms of digital communication.
This is one of the biggest transparency projects the team at Nobody’s Child has ever worked on. From gathering extensive data points and forging deeper collaborations with suppliers to mapping out detailed carbon footprints, our team has found the process incredibly rewarding. As we look ahead, we’re reviewing how we can integrate Digital Product Passports across all designs we produce. It’s a big goal but we’re not afraid of hard work. Watch this space.
