PURPOSE

We’re on a mission to bring beautiful clothes to everyone, everywhere. As a fashion brand, we understand we have an impact on people and the planet. We’ve mapped out three focal areas to work on and as we move forward we’ll report on our progress. We’re excited to announce that we’ll be sharing our very first sustainability report later this year. It's our way of keeping things transparent, holding ourselves accountable, and tracking our progress, especially on our focal areas.

The Goals

1. Elevate circular design and circular business models

 

We’ve already introduced circularity training for our design team and we’re developing tools to ensure circular principles are incorporated into all our clothes. Beyond circular design, we are also elevating our circular business models across repair, rental, resale, and more, helping to keep our clothing in use for as longer.

 

2. Develop our fabric mix

 

We will regularly assess our materials mix for all fibre types and always favour materials from reduced-impact sources including organic farming, recycled feedstock, and responsibly managed farms and forestry. Beyond this, we will conduct R&D with new, innovative materials and assess them for inclusion in our fabric mix.

 

3. Continually reduce climate impact with science-based targets

 

We are working closely with Seedling to measure and map our emissions, create a carbon reduction strategy and set science-based targets. We are also proud signatories of the Low Carbon Transition Programme, an industry-wide initiative supporting London-based fashion to move towards circularity and low carbon processes.

Next Steps for 2025

People
  • Continue to provide mental health and wellbeing training to the business, equipping first aiders with hands on support tactics for their colleagues
  • Partner with a charity local to our supplier partners that reflects our values
  • Celebrate to amazing charity work that our supplier partners do, including schooling and tree planting.
  • Introduce an employee volunteering scheme with Smartworks to further support our collaboration, helping them give women the tools they need to reach their full potential

Planet
  • With Seedling's expertise, continue to measure our latest carbon footprints, review hotspots, and set our baseline as a target for improvement.
  • Using our baseline measurement to work torwards our science-based reduction targets
  • Shape a bespoke reduction strategy for our direct and indirect operations, striving for continual progress across emissions reduction
  • With Seedling's expertise, continue to measure our latest carbon footprints, review hotspots, and set our baseline as a target for improvement.
  • Using our baseline measurement to work torwards our science-based reduction targets
  • Shape a bespoke reduction strategy for our direct and indirect operations, striving for continual progress across emissions reduction

PRODUCT
  • Continue to review and develop our materials mix, continually reassessing the fibres and the threshold, as well as investigating innovative additions to our mix through R&D
  • Continually explore circularity across our design principles and our purpose-led partnerships through training, tools, and collaborations
  • Work with our supplier partners on traceability for our Digital Product Passport project with Fabacus, continually improving the methodology and trialling ways to give our customer the best information about their purchase.
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