Denim Fit Guide

DENIM FIT GUIDE

Great jeans start with great denim, which is why we craft our collections from organic cotton. Featuring brand new cuts and newly improved-fits, whichever wash you’re after, our latest designs will fit and flatter.

FIT FINDER

OUR FABRICS

WEAR & CARE

STYLE WITH

FIT FINDER

OUR FABRICS

wear & care

style with

FIT FINDER

OUR FABRICS

WEAR & CARE

STYLE WITH

FIND YOUR PERFECT PAIR

WIDE LEG

THE CLASSIC
THE CROP
COMFORT STRETCH
SUPER WIDE

A classic high rise jean that sits close to the body at the waist and hips, cut with a flattering relaxed wide leg.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP NOW

A classic high rise jean that sits close to the body at the waist and hips, curt with a flattering relaxed cropped wide leg.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

A new fit on our classic jean with the same fit you know and love, just with added comfort.

HIGH RISE

STRETCH

LEG LENGTH: S, R

SHOP NOW

An exaggeated wide leg that makes a statement with a classic high rise that fits close to the body at the waist before relaxing over the hips.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

STRAIGHT

RELAXED STRAIGHT
SLIM STRAIGHT
SLIM STRAIGHT CROP

A classic mid rise jean thats fitted at the waist and relaxed through the hips, moving into an easy straight leg.

MID RISE

NON-STRETCH

LEG LENGTH: S,R

AVAILABLE WASHES

SHOP NOW

A classic high rise jean thats nips in at the waist with a straight leg that tapers to the hem.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

A cropped take on our classic rise jean with a stright leg that tappers to the hem.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

SKINNY

THE CLASSIC

An ultra high rise jean designed to trace your frame with a touch of stretch

HIGH RISE

STRETCH

AVAILABLE WASHES

SHOP NOW

BARREL

THE BARREL LEG

A subtle curved barrel silhouette with a fitted high rise and nipped in the waist.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP NOW

TREND

PALAZZO
THE FLARES
TAILORED PLEAT

An ultra high rise jean that's fitted at the waist and hips before flaring out with a leg that nods to the 70s.

HIGH RISE

NON-STRETCH

SHOP NOW

A retro-inspired cut with an ultra high rise that's fitted through the waist and hips before flaring out from the thigh.

HIGH RISE

NON-STRETCH

LEG LENGTH: S,R

AVAILABLE WASHES

SHOP NOW

A formal classic reinvented in denim, that nips into a pleated waist and falls effortlessly to the floor with a relaxed leg.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R, L

AVAILABLE WASHES

SHOP NOW

FIND YOUR PERFECT PAIR

WIDE LEG

THE CLASSIC
THE CROP
COMFORT STRETCH
SUPER WIDE

A classic high rise jean that sits close to the body at the waist and hips, cut with a flattering relaxed wide leg.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP NOW

A classic high rise jean that sits close to the body at the waist and hips, curt with a flattering relaxed cropped wide leg.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

A new fit on our classic jean with the same fit you know and love, just with added comfort.

HIGH RISE

STRETCH

LEG LENGTH: S, R

SHOP NOW

An exaggerated wide leg that makes a statement with a classic high rise that fits close to the body at the waist before relaxing over the hips.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

STRAIGHT

RELAXED STRAIGHT
SLIM STRAIGHT
SLIM STRAIGHT CROP

A classic mid rise jean thats fitted at the waist and relaxed through the hips, moving into an easy straight leg.

MID RISE

NON-STRETCH

LEG LENGTH: S,R

AVAILABLE WASHES

SHOP NOW

A classic high rise jean thats nips in at the waist with a straight leg that tapers to the hem.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

A cropped take on our classic rise jean with a stright leg that tappers to the hem.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

SKINNY

THE CLASSIC

An ultra high rise jean designed to trace your frame with a touch of stretch.

HIGH RISE

STRETCH

AVAILABLE WASHES

SHOP NOW

BARREL

THE BARREL LEG

A subtle curved barrel silhouette with a fitted high rise and nipped in the waist.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP NOW

TREND

PALAZZO
THE FLARES
TAILORED PLEAT

An ultra high rise jean that's fitted at the waist and hips before flaring out with a leg that nods to the 70s.

HIGH RISE

NON-STRETCH

SHOP NOW

A retro-inspired cut with an ultra high rise that's fitted through the waist and hips before flaring out from the thigh.

HIGH RISE

NON-STRETCH

LEG LENGTH: R, S

AVAILABLE WASHES

SHOP NOW

A formal classic reinvented in denim, that nips into a pleated waist and falls effortlessly to the floor with a relaxed leg.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R, L

AVAILABLE WASHES

SHOP NOW

FIND YOUR FIT

WIDE LEG

THE CLASSIC

A classic high rise jean that sits close to the body at the waist and hips, curt with a flattering relaxed wide leg.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP THE CLASSIC WIDE

THE CROP

A classic high rise jean that sits close to the body at the waist and hips, curt with a flattering relaxed wide leg.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP THE CROP WIDE

COMFORT STRETCH

A new fit on our classic jean with the same fit you know and love, just with added comfort

HIGH RISE

STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP THE COMFORT STRETCH

A cropped take on our classic rise jean with a stright leg that tappers to the hem.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP SLIM TAPPER CROP

DARK WASH

MID WASH

LIGHT WASH

SKINNY LEG

DARK WASH

SHOP NOW

MID WASH

SHOP NOW

LIGHT WASH

SHOP NOW

HOW TO MEASURE

STEP 1

With the button fastened, lay the jeans flat and measure across the centre of the waistband.

STEP 2

Start at the waistband and measure down to the crotch seam to find your front rise.

STEP 3

Measure across the hem of the ankle with the jeans lying flat.

STEP 4

Flip your jeans over and measure from the crotch seam up to the waistband for the back rise.

size conversion table

CM
INCHES

UK SIZE

4

6

8

EU SIZE

32

34

36

US SIZE

0

2

4

HIPS

78

82

86

WAIST

60

64

68

10

12

14

16

18

38

40

42

44

46

6

8

10

12

14

90

95

100

107

114

72

77

82

89

96

UK SIZE

4

6

8

EU SIZE

32

34

36

US SIZE

0

2

4

HIPS

31

32

34

WAIST

24

25

27

10

12

14

16

18

38

40

42

44

46

6

8

10

12

14

35

37

39

42

45

28

30

32

35

38

CM
INCHES

UK SIZE

EU SIZE

US SIZE

HIPS

WAIST

4

32

0

78

60

6

34

2

82

64

8

36

4

86

68

10

38

6

90

72

12

40

8

95

77

1

42

10

100

82

16

44

12

107

89

18

46

14

114

96

RECOMMENDED TROUSER LENGTH

SHORT

REGULAR

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

74

79

84

RECOMMENDED TROUSER LENGTH

SHORT

REGULAR

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

29

31

33

UK SIZE

EU SIZE

US SIZE

HIPS

WAIST

4

32

0

31

24

6

34

2

32

25

8

36

4

34

27

10

38

6

35

28

12

40

8

37

30

1

42

10

39

32

16

44

12

42

35

18

46

14

45

38

CM
INCHES

RECOMMENDED

TROUSER LENGTH

SHORT

REGULAR

LONG

MEASUREMENT OF INSIDE

LEG - CROTCH TO FLOOR

74

79

84

RECOMMENDED TROUSER LENGTH

SHORT

REGULAR

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

74

79

84

RECOMMENDED TROUSER LENGTH

SHORT

REGULAR

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

29

31

33

RECOMMENDED

TROUSER LENGTH

SHORT

REGULAR

LONG

MEASUREMENT OF INSIDE

LEG - CROTCH TO FLOOR

29

31

33

LOW IMPACT DENIM

We craft our cuts from organic cotton (and at times, a touch of stretch for added comfort). This stronger, more sustainable choice is grown without pesticides and uses less water than conventional cotton. A win for you and the planet.

TAILORING & REPAIRS

HOW TO CARE

Never wash your jeans after every wear – denim can withstand multiple drinks, dinners and dates before ending up in the washing basket

Always wash your denim inside out

Wash on using cold water to reduce energy and preserve the colour

HOW TO CARE

Never wash your jeans after every wear – denim can withstand multiple drinks, dinners and dates before ending up in the washing basket

Always wash your denim inside out

Wash on using cold water to reduce energy and preserve the colour

TAILORING & REPAIRS

TAILORING &
REPAIRS

Looking to make a small tweak? Love your jeans for longer using our official tailoring and repair partner SOJO, who operate a seamless door-to-door delivery service

BOOK YOUR SERVICE

DENIM EVERYTHING

We don't just stop at jeans. From midi dresses and jumpsuits to skirts and blouses, we’ve got the designs that fit and flatter.

Dresses

Shop now

Jumpsuits

Shop now

Blouses

Shop now

Waistcoats

Shop now

PERFECTLY PAIRED

Our elevated blouses and essential jersey t-shirts will top off your look

SHOP TOPS AND BLOUSES

PERFECTLY PAIRED

Our elevated blouses and essential jersey t-shirts will top off your look.

SHOP TOPS AND BLOUSES

DENIM FIT GUIDE

FIND YOUR PERFECT PAIR

WIDE LEG

STRAIGHT

SKINNY

BARREL

TREND

FIND YOUR PERFECT PAIR

WIDE LEG

STRAIGHT

SKINNY

BARREL

TREND

FIND YOUR FIT

WIDE LEG

THE CLASSIC

THE CROP

COMFORT STRETCH

THE SUPER WIDE

STRAIGHT LEG

THE RELAXED STRAIGHT

THE SLIM STRAIGHT

SLIM STRAIGHT CROP

DARK WASH

MID WASH

LIGHT WASH

SKINNY LEG

THE MODERN SKINNY

BARREL LEG

THE BARREL LEG

TREND

PALAZZO

THE FLARE

THE TAILORED PLEAT

FIND YOUR WASH

DARK WASH

MID WASH

LIGHT WASH

HOW TO MEASURE

STEP 1With the button fastened, lay the jeans flat and measure across the centre of the waistband.

STEP 2Start at the waistband and measure down to the crotch seam to find your front rise.

STEP 3Measure across the hem of the ankle with the jeans lying flat.

STEP 4Flip your jeans over and measure from the crotch seam up to the waistband for the back rise.

size conversion table

LOW IMPACT DENIM

TAILORING & REPAIRS

HOW TO CARE

HOW TO CARE

TAILORING & REPAIRS

TAILORING &REPAIRS

DENIM EVERYTHING

Dresses

Jumpsuits

Blouses

Waistcoats

PERFECTLY PAIRED

PERFECTLY PAIRED

Black Flossie Blouse

Blue Gingham Long Sleeve Birdie Blouse

Black Contrast Trim Blouse

Black Embroidered Cord Tie Front Blouse

Black Ditsy Floral Cord Emmie Blouse

White Peter Pan Collar Blouse

Denim Long Sleeve Birdie Blouse

Blue Ditsy Floral Cord Emmie Blouse

PERFECTLY PAIRED

Black Flossie Blouse

Blue Ditsy Floral Cord Emmie Blouse

Black Contrast Trim Blouse

Black Ditsy Floral Cord Emmie Blouse

Blue Gingham Long Sleeve Birdie Blouse

Black Embroidered Cord Tie Front Blouse

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STEP 1

With the button fastened, lay the jeans flat and measure across the centre of the waistband.

STEP 2

Start at the waistband and measure down to the crotch seam to find your front rise.

STEP 3

Measure across the hem of the ankle with the jeans lying flat.

STEP 4

Flip your jeans over and measure from the crotch seam up to the waistband for the back rise.

TAILORING &
REPAIRS