DENIM FIT GUIDE

Great outfits start with great jeans and great jeans start with great denim. Which is why we craft our collections from organic cotton. Featuring brand new cuts and newly improved fits, whichever wash you’re after, our latest designs will fit and flatter for day or night.

FIT FINDER

OUR FABRICS

WEAR & CARE

STYLE WITH

FIT FINDER

OUR FABRICS

wear & care

style with

FIT FINDER

OUR FABRICS

WEAR & CARE

STYLE WITH

FIND YOUR PERFECT PAIR
 

WIDE LEG

  • THE CLASSIC

  • THE CROP

  • COMFORT STRETCH

  • SUPER WIDE

A classic high rise jean that sits close to the body at the waist and hips, cut with a flattering relaxed wide leg.

 

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

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A classic high rise jean that sits close to the body at the waist and hips, curt with a flattering relaxed cropped wide leg.

 

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

A new fit on our classic jean with the same fit you know and love, just with added comfort.

 

HIGH RISE

STRETCH

LEG LENGTH: S, R

SHOP NOW

An exaggeated wide leg that makes a statement with a classic high rise that fits close to the body at the waist before relaxing over the hips.

 

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

STRAIGHT

  • RELAXED STRAIGHT

  • SLIM STRAIGHT

  • SLIM STRAIGHT CROP

A classic mid rise jean thats fitted at the waist and relaxed through the hips, moving into an easy straight leg.

 

MID RISE

NON-STRETCH

LEG LENGTH: S,R

AVAILABLE WASHES

SHOP NOW

A classic high rise jean thats nips in at the waist with a straight leg that tapers to the hem.

 

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

A cropped take on our classic rise jean with a stright leg that tappers to the hem.

 

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

SKINNY

  • THE CLASSIC

An ultra high rise jean designed to trace your frame with a touch of stretch

 

HIGH RISE

STRETCH

AVAILABLE WASHES

SHOP NOW

BARREL

  • THE BARREL LEG

A subtle curved barrel silhouette with a fitted high rise and nipped in the waist.

 

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP NOW

TREND

  • PALAZZO

  • THE FLARES

  • TAILORED PLEAT

An ultra high rise jean that's fitted at the waist and hips before flaring out with a leg that nods to the 70s.

 

HIGH RISE

NON-STRETCH

SHOP NOW

A retro-inspired cut with an ultra high rise that's fitted through the waist and hips before flaring out from the thigh.

 

HIGH RISE

NON-STRETCH

LEG LENGTH: S,R

AVAILABLE WASHES

SHOP NOW

A formal classic reinvented in denim, that nips into a pleated waist and falls effortlessly to the floor with a relaxed leg.

 

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R, L

AVAILABLE WASHES

SHOP NOW

FIND YOUR PERFECT PAIR
 

WIDE LEG

  • THE CLASSIC

  • THE CROP

  • COMFORT STRETCH

  • SUPER WIDE

A classic high rise jean that sits close to the body at the waist and hips, cut with a flattering relaxed wide leg.

 

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP NOW

A classic high rise jean that sits close to the body at the waist and hips, curt with a flattering relaxed cropped wide leg.

 

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

A new fit on our classic jean with the same fit you know and love, just with added comfort.

 

HIGH RISE

STRETCH

LEG LENGTH: S, R

SHOP NOW

An exaggerated wide leg that makes a statement with a classic high rise that fits close to the body at the waist before relaxing over the hips.

 

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

STRAIGHT

  • RELAXED STRAIGHT

  • SLIM STRAIGHT

  • SLIM STRAIGHT CROP

A classic mid rise jean thats fitted at the waist and relaxed through the hips, moving into an easy straight leg.

 

MID RISE

NON-STRETCH

LEG LENGTH: S,R

AVAILABLE WASHES

SHOP NOW

A classic high rise jean thats nips in at the waist with a straight leg that tapers to the hem.

 

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

A cropped take on our classic rise jean with a stright leg that tappers to the hem.

 

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

SKINNY

  • THE CLASSIC

An ultra high rise jean designed to trace your frame with a touch of stretch.

 

HIGH RISE

STRETCH

AVAILABLE WASHES

SHOP NOW

BARREL

  • THE BARREL LEG

A subtle curved barrel silhouette with a fitted high rise and nipped in the waist.

 

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP NOW

TREND

  • PALAZZO

  • THE FLARES

  • TAILORED PLEAT

An ultra high rise jean that's fitted at the waist and hips before flaring out with a leg that nods to the 70s.

 

HIGH RISE

NON-STRETCH

SHOP NOW

A retro-inspired cut with an ultra high rise that's fitted through the waist and hips before flaring out from the thigh.

 

HIGH RISE

NON-STRETCH

LEG LENGTH: R, S

AVAILABLE WASHES

SHOP NOW

A formal classic reinvented in denim, that nips into a pleated waist and falls effortlessly to the floor with a relaxed leg.

 

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R, L

AVAILABLE WASHES

SHOP NOW

FIND YOUR FIT

WIDE LEG

THE CLASSIC

A classic high rise jean that sits close to the body at the waist and hips, curt with a flattering relaxed wide leg.

 

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP THE CLASSIC WIDE

THE CROP

A classic high rise jean that sits close to the body at the waist and hips, curt with a flattering relaxed wide leg.

 

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP THE CROP WIDE

COMFORT STRETCH

A new fit on our classic jean with the same fit you know and love, just with added comfort

 

HIGH RISE

STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP THE COMFORT STRETCH

THE SUPER WIDE

An exaggerated wide leg that makes a statement with a classic high rise that fits close to the body at the waist before relaxing over the hips.

 

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP THE SUPER WIDE

STRAIGHT LEG

THE RELAXED STRAIGHT

A classic mid rise jean thats fitted at the waist and relaxed through the hips, moving into an easy straight leg.

 

MID RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP THE RELAXED STRAIGHT

THE SLIM STRAIGHT

A classic high rise jean thats nips in at the waist with a straight leg that tapers to the hem.

 

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP THE SLIM STRAIGHT

SLIM STRAIGHT CROP

A cropped take on our classic rise jean with a stright leg that tappers to the hem.

 

 

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP SLIM TAPPER CROP

DARK WASH 

MID WASH

LIGHT WASH 

SKINNY LEG

THE MODERN SKINNY

An ultra high rise jean designed to trace your frame with a touch of stretch.

 

HIGH RISE

STRETCH

AVAILABLE WASHES

SHOP THE CLASSIC SKINNY

BARREL LEG

THE BARREL LEG

A subtle curved barrel silhouette with a fitted high rise and nipped in the waist.

 

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP THE BARREL LEG

TREND

PALAZZO

An ultra high rise jean that's fitted at the waist and hips before flaring out with a leg that nods to the 70s.

 

HIGH RISE

NON-STRETCH

SHOP THE PALAZZO

THE FLARE

A retro-inspired cut with an ultra high rise that's fitted through the waist and hips before flaring out from the thigh.

 

HIGH RISE

STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP THE FLARE

THE TAILORED PLEAT

A formal classic reinvented in denim, that nips into a pleated waist and falls effortlessly to the floor with a relaxed leg.

 

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R, L

AVAILABLE WASHES

SHOP THE TAILORED PLEAT

FIND YOUR WASH

DARK WASH

SHOP NOW

MID WASH

SHOP NOW

LIGHT WASH

SHOP NOW

HOW TO MEASURE

STEP 1

With the button fastened, lay the jeans flat and measure across the centre of the waistband.

STEP 2

Start at the waistband and measure down to the crotch seam to find your front rise.

STEP 3

Measure across the hem of the ankle with the jeans lying flat.

STEP 4

Flip your jeans over and measure from the crotch seam up to the waistband for the back rise.

size conversion table

  • CM

  • INCHES

UK SIZE

4

6

8

EU SIZE

32

34

36

US SIZE

0

2

4

HIPS

78

82

86

WAIST

60

64

68

10

12

14

16

18

38

40

42

44

46

6

8

10

12

14

90

95

100

107

114

72

77

82

89

96

UK SIZE

4

6

8

EU SIZE

32

34

36

US SIZE

0

2

4

HIPS

31

32

34

WAIST

24

25

27

10

12

14

16

18

38

40

42

44

46

6

8

10

12

14

35

37

39

42

45

28

30

32

35

38

  • CM

  • INCHES

UK SIZE

EU SIZE

US SIZE

HIPS

WAIST

4

32

0

78

60

6

34

2

82

64

8

36

4

86

68

10

38

6

90

72

12

40

8

95

77

1

42

10

100

82

16

44

12

107

89

18

46

14

114

96

RECOMMENDED TROUSER LENGTH

SHORT 

REGULAR 

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

74

79

84

RECOMMENDED TROUSER LENGTH

SHORT 

REGULAR 

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

29

31

33

UK SIZE

EU SIZE

US SIZE

HIPS

WAIST

4

32

0

31

24

6

34

2

32

25

8

36

4

34

27

10

38

6

35

28

12

40

8

37

30

1

42

10

39

32

16

44

12

42

35

18

46

14

45

38

  • CM

  • INCHES

 

RECOMMENDED

TROUSER LENGTH

 

SHORT 

REGULAR 

LONG

 

MEASUREMENT OF INSIDE

LEG - CROTCH TO FLOOR
 

74

79

84

RECOMMENDED TROUSER LENGTH

SHORT 

REGULAR 

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

74

79

84

RECOMMENDED TROUSER LENGTH

SHORT 

REGULAR 

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

29

31

33

 

RECOMMENDED

TROUSER LENGTH

 

SHORT 

REGULAR 

LONG

 

MEASUREMENT OF INSIDE

LEG - CROTCH TO FLOOR

 

29

31

33

TAILORING & REPAIRS

HOW TO CARE
  • Never wash your jeans after every wear – denim can withstand multiple drinks, dinners and dates before ending up in the washing basket

 

  • Always wash your denim inside out 

 

  • Wash on using cold water to reduce energy and preserve the colour

HOW TO CARE
  • Skip regular washes - you don’t need to wash your jeans after every wear. Denim can withstand multiple drinks, dinners and dates before ending up in the washing basket 

 

  • Empty your pockets and turn your denim inside out before checking the care label instructions before washing 

 

  • Don’t use too much washing detergent and consider skipping the fabric softener 

 

  • Wash on a cold setting to preserve the colour and reduce energy at the same time 

 

  • Hang from the waistband or lay flat when drying jeans and avoid drying your denim in the tumble dryer 

TAILORING & REPAIRS

TAILORING &
REPAIRS

Looking to make a small tweak? Love your jeans for longer using our official tailoring and repair partner SOJO, who operate a seamless door-to-door delivery service

 

BOOK YOUR SERVICE

DENIM EVERYTHING

We don't just stop at jeans. From midi dresses and jumpsuits to skirts and blouses, we’ve got the designs that fit and flatter.

Dresses

A twist on the denim jean staple, denim dresses add a pop of style and practicality. From belted midis to shorter smocks, the denim dress is here to impress. 
Shop now

Jumpsuits

Dressed up or down, our denim jumpsuits combine style with comfort, whether you’re in the office or heading out afterwards. 

Shop now

Blouses

Tucked into jeans for a double-denim look hit or styled with trousers or a skirt, denim blouses add a feminine edge to your outfits. 

Shop now

Waistcoats

Waistcoats are having their moment right now and our denim range is no different. Layer over a shirt or under a coat to add texture and flair to any outfit. 

Shop now

PERFECTLY PAIRED

PERFECTLY PAIRED

Our elevated blouses and essential jersey t-shirts will top off your look

Our elevated blouses and essential jersey t-shirts will top off your look

SHOP TOPS AND BLOUSES
Black Flossie Puff Sleeve Blouse

Black Flossie Puff Sleeve Blouse
Blue Gingham Long Sleeve Birdie Blouse

Blue Gingham Long Sleeve Birdie Blouse
Black Contrast Trim Blouse

Black Contrast Trim Blouse
Black Embroidered Cord Tie Front Blouse

Black Embroidered Cord Tie Front Blouse
Black Ditsy Floral Cord Emmie Blouse

Black Ditsy Floral Cord Emmie Blouse
White Peter Pan Collar Blouse

White Peter Pan Collar Blouse
Denim Long Sleeve Birdie Blouse

Denim Long Sleeve Birdie Blouse
Blue Ditsy Floral Cord Emmie Blouse

Blue Ditsy Floral Cord Emmie Blouse

PERFECTLY PAIRED

Our elevated blouses and essential jersey t-shirts will top off your look.
Black Flossie Puff Sleeve Blouse

Black Flossie Puff Sleeve Blouse
Blue Ditsy Floral Cord Emmie Blouse

Blue Ditsy Floral Cord Emmie Blouse
Black Contrast Trim Blouse

Black Contrast Trim Blouse
Black Ditsy Floral Cord Emmie Blouse

Black Ditsy Floral Cord Emmie Blouse
Blue Gingham Long Sleeve Birdie Blouse

Blue Gingham Long Sleeve Birdie Blouse
Black Embroidered Cord Tie Front Blouse

Black Embroidered Cord Tie Front Blouse

SHOP TOPS AND BLOUSES
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